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CISTREC_ADI_IT-058-3 2014_GRAPHIC DESIGN DIGITAL_02/2026

370 days / 2880 hours

Graphic design is an art of visual communication that combines images, words, and ideas to convey information to audiences. It often refers to both the process—known as designing—and the products—known as designs. Designing is a problem-solving process that requires substantial creativity, innovation, and technical expertise. Meanwhile, the design is a translation of a client's goal into a visual solution created through the manipulation, combination, and utilisation of shape, colour, imagery, typography, and space. Graphic Designers are people who have the artistic sensibility, skill, and experience to create designs or images using any means of visual communication. They are responsible for arranging and using elements across different types of media to create design solutions that have a high visual impact. Their designs are required for a wide variety of products and activities, such as advertising, computer games, corporate communications, and corporate identities. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives. The work demands creative flair, up-to-date knowledge of graphic software, and a professional approach to time, costs, and deadlines. The entry level of the Graphic Design (Digital) job area is Level 3. The Level 3 personnel are known by the industry as Graphic Designers (Digital). They work directly under Level 4 personnel who supervise and assign job briefs. Level 4 personnel are normally known as Senior Graphic Designers (Digital). The highest level in this job area is Level 5, known as Lead Graphic Designers (Digital), who are responsible for producing complex designs as well as managing their subordinates. Graphic Design (Digital) differs from graphic design in the printing sector. These two areas are separated by job outputs, technology, and working environments. In the printing sector, the outputs are printed materials, while in Graphic Design (Digital), the outputs are in digital format and serve digital media such as the internet, e-book, and mobile applications. Therefore, Graphic Design (Digital) personnel require skills and competencies in using computers, software, and computer applications.  

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