The competency unit title describes the competency in product marketing.

He or she is to support and execute product marketing activities of the company to ensure the information conveyed correctly and effectively to target customer according to product specification/manuals.

The person who is competent shall be able to identify product marketing requirement, carry out public relation activities, carry out booth promotion, carry out product tests activity, evaluation product marketing activities effectiveness and prepare product marketing report.

The outcome of this competency is to ensure the company product is promoted and marketed to meet determined sales KPI so that company sustainability ensured.